Search engine optimization involves increasing the availability of a website by affecting its availability artificially; this is done by employing the various techniques that would lead to increase in the ranking of the site. With consideration of the changing needs of the people, it has led to change in the way of carrying out business. Online marketing has grown in popularity with the growth in the use of the internet. Users search information in the search engine with the motive of securing the right kind of information that is specifically tailor-made to suit their needs; it would be substantial for the web host to ensure that website is available also. One of the factors that are critical to the success of a website is the uptime; is irrefutably the most infamous figure in the determination of the rating of the site, uptime is the availability of the website. Most of the search engines have devised ways in which they would monitor the supply of the website using the WebCrawler.
Site consist of interwoven links between each other leads from one page to another, it is a series of pages that are interconnected to each other. Web crawler determines the links that are available and connects one site to another. WebCrawler would visit the site from time to time, and their availability would contribute to the ranking of the site. Web host serves an important function of increasing the availability of the site; they ensure that the site could be reached by the users at a faster speed. It would be important to choose the correct web host in order to increase their ranking. The speed of the site is also measured by the amount of loading time, and many users would have a bad experience with the since they are slow to browse, it shows that the sites are not maintained of they are not appropriately hosted. The speed of the website have detrimental impacts on the success of the site, and it could lead to negative feedback from the users.
Both the search engines and the users rate the sites speed. With the development of the complex algorithms, the search engines have been able to display the search information of the website thus increasing their availability. Algorithms have enabled the comparison of the information of the site with the keywords of the search; it would thus produce the information as requested by the search. Recent advances in technology have led to a development of systems that have been tailor-made to increase the relevance of the content of sites are requested by the clients.
Use of keywords of the websites are increasingly becoming famous; it does not mean that the sites should stuff the keywords; some systems have been developed for the search engines to check that website for a lot of content then it should while also be checking those that have a lower content. Maintenance of the site will allow the search engines to make necessary easements thus increasing the availability of the website and unlike in the past where individuals have had to submit their web sites manually for proofreading, search engines would pick up their sites and ranking is enhanced.